the NAME exists as a word on paper (see http://mhkeehn.tripod.com/TradeNameBinder.pdf ). that's all it is. it is the belief in the paper's authority over our lives that gives it any standing.
a calling is something different. it is the name spirit whispers out to each of us. nobody else can hear it, yet it is the breath that blows down the house of cards.
just ask alice.